— PROJECT NAME
Logicalis CloudCentralis Integrated Campaign
— ROLE
Art Direction
Branding
Social
Video
— DATE
2023
Logicalis CloudCentralis is a self-service cloud marketplace designed to simplify cloud management for businesses. It enables users to efficiently handle their cloud services, starting with Microsoft 365 and Azure, with plans to include other vendors.
As the Art Director for the Logicalis CloudCentralis launch campaign, I led the creative direction, developing a cohesive visual identity across digital assets, social media content, and promotional videos. I collaborated with content, strategy, and design teams to align the campaign with business objectives, focusing on user-friendly and engaging designs.
My work drove platform adoption by effectively communicating CloudCentralis’s ease of use and transparency in managing cloud services for Microsoft 365 and Azure.
