— PROJECT NAME
Nationwide Defined Protection Annuity
— ROLE
Art Direction
Graphic Design
Branding
Print Brochures
Digital Tools
— DATE
2019
Nationwide Financial, a part of Nationwide, provides a range of financial services and products to help customers achieve and protect their financial well-being.
I designed visually engaging brochures, developed an interactive digital tool to enhance user education, and created a comprehensive product microsite. These materials communicated the annuity’s benefits and features effectively, ensuring complex financial information was accessible and appealing.
My work included translating Nationwide’s iconic branding to visualize complex data into consumer-friendly visuals to express the value proposition of the product as well as help the consumer tailor the product to their specific life situation.
