— PROJECT NAME
Western Alliance Bank
— ROLE
Art Direction
Graphic Design
Branding
Print Layout
— DATE
2023-2024
Western Alliance Bank is a top-performing commercial bank offering a full spectrum of business banking solutions as well as serving as the parent bank for several western and southwestern regional banks.
Working closely with their internal marketing and creative specialists along with my team’s social strategist and copywriter, we reworked their social presence into a fresh, new take of their existing branding.
The bank’s engagement increased by 48% for LinkedIn, 303% for Twitter/X, and 978% for Facebook YoY for 2023.
To help communicate the bank’s continued success, we also refreshed their quarterly communication for digital and print delivery.